When I was pregnant, I didn't chemically treat my hair, pump gas, or use household cleaning products (or was around them when maid service was using them among other things. So I can appreciate the target customer for this item. Polished Mama Moisturizing Remover is designed for pregnant women who do not want to use harsh chemical removers on their nails during pregnancy. Good for Polished Mama! I had great nails when I was pregnant so keeping them pretty was important and I wish I knew about this back then.