Thursday, April 23, 2009

CBS Consumer Products rolls out NEW Star Trek merchandise

The impressive collection of new Star Trek products based on the upcoming feature film will include action figures, Barbie dolls, games, books, clothing, home d├ęcor, fragrance and more aimed to entertain not only existing fans of Star Trek, but the 'next generation' of fans (pun intended). CBS Consumer Products will also unveil the official novelization of the new movie from publisher Pocket Books on May 12th as well as a comic book prequel to the film entitled Star Trek: Countdown. But wait, there's more! In addition to merchandise based on the new movie, CBS Consumer Products is also launching numerous products that encompass all 6 TV series and 10 movies in the entire Star Trek franchise. More than a dozen licensing partners will roll out new movie-related and classic Star Trek merchandise to retailers expanding the core collectibles lines in the apparel, fragrance, accessories, jewelry, home decor and gift partners categories. You'll be able to throw a rock and hit a Star Trek item. More importantly for me, the 'countdown' is on (pun intended) for J.J. Abrams’ Star Trek adaptation from Paramount Pictures that will premiere on May 8. I'll be one of those geeks in line opening day (yes, I'm a Trekkie and I can't wait). Are you going to see Star Trek?

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